Dr. DIEN MARDHIYAH SE., M.Si.

Faculty of Economy and Business

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Lecturer Profile

Education History

No Degree Institution Start End
1 S1 UNIVERSITAS AIRLANGGA 1991 1997
2 S2 UNIVERSITAS GADJAH MADA 2002 2005
3 S3 UNIVERSITAS GADJAH MADA 2015

Research Interest

No Subject
1 Model Symbolic Risk Consumption pada Adventure Tourims
2 Model Symbolic Risk Consumption pada Adventure Tourims
3 Pengaruh Praktik Penciptaan Nilai Dalam Membangun Harmonisasi Komunitas Merek Serta Mendapatkan Loyalitas Pada Komunitas Merek berbasis Online di Indonesia
4 Sikap Pengambil Keputusan dalam Keluarga di Indonesia terhadap Pilihan Makanan Halal
5 Menggali Faktor-faktor Penentu dan Efek dari Berbagi Tanggung Jawab pada Pertukaran Jasa
6 Penerapan SERVQUAL dalam Pengukuran Kualitas Layanan Kesehatan bagi Masyarakat Miskin (Kuantitatif)
7 Penerapan SERVQUAL dalam Pengukuran Kualitas Layanan Kesehatan bagi Masyarakat Miskin (kualitatif)
8 Pengaruh Interpersonal Bond terhadap Word of Mouth Communication
9 Analisis Hubungan Tiga Elemen Jasa terhadap Kepuasan Konsumen dan Niat untuk Setia atau Berpindah Penyedia Jasa.

Publication

No Publication Year
1 Dynamic Capability of Private Universities: The Role of Middle Managers
2 Determinant of E-WOM: Popularity Destination, Value, and Conspicuous Tendency regarding Adventure Tourism 2020
3 Increasing Electronic Word of Mouth Activities through Self-Congruity and Tourist Values 2019
4 Business Model and Islamic Boarding School Business Development Strategy 2019
5 The Effect of Product Related Attributes, Store Related Attributes, and Discount Perception on Customer Satisfaction and Retail Patronage at Store 3 Second in Jember City 2019
6 Pengaruh Praktik Social Networking, Kepercayaan Merek, dan Loyalitas Merek pada Komunitas Merek Online 2019
7 Effect of country of origin image, product knowledge, brand familiarity to purchase intention Korean cosmetics with information seeking as a mediator variable: Indonesian women???s perspective 2019
8 Situational Factors Influencing Online Negative Word-of Mouth 2015
9 The Role of Individualism of Indonesian Consumers in Online Negative Word-of-mouth 2014
10 Antecedents to Online Negative Word-of-Mouth Communication Intention 2013
11 Altruisme and Online Negative Word-of-Mouth: An Indonesian Perspective 2013

Community Service

No Program Year
1 Pendampingan Usaha Pesantren 2002
2 Trainer on Basic Management Training for Coaching Partner 1970
3 Trainer on Basic Management Training for Coaching Partner 1970
4 Trainer on Basic Management Training for Coaching Partner 1970
5 Trainer on Training for Leadership and Managerial Level 1 1970
6 Assistance for Small Medium Business to Creat New Group Entrepreneur 1970
7 Assistance for Small Medium Business 1970
8 Speaker on Socialisation about Marketing Online for Small Medium Business 1970

Association Membership

No Association
1 ISEI

Awards

No Awards Year
1 Piagam 2014

Social Media

No Social Media URL Link
Data not available...
Lecturer Contact
dienmardhiyah (at) feb.unair.ac.id
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